Evaluation

If you run a website you need to know how it’s performing. What kind of experience are users having? Are there urgent problems that need addressing? How can your site better support your organisation?

Articles in this category cover such topics as research, user testing, stats and web analytics, benchmarking, and developing KPIs.

Take your intranet on the road (or to the canteen)

By liamking | Published: January 28, 2010
Before we begin: this post is aimed at folks with intranets to run, but I think the lessons can be applied to external sites too... The beauty of running an intranet is you can easily meet your audience in the flesh, but it can still be easy to hide away in the office and not take [...]
Also posted in: Role of web in an organisation, User experience and design | Tagged: | | | |
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DIY web usability testing

By liamking | Published: July 26, 2009
I’m not sure why, but website usability testing is often seen as something beyond the remit or experience of web teams. Usability testing really can be cheap and easy – you just need to buy your guinea pig lunch. Photo: CanadaGood on Flickr I simply don’t buy this. I think anyone can run these sessions for nothing [...]
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Putting social network traffic on the map

By heatherhampson | Published: June 12, 2009
There's loads of tools out there to measure social media chatter, but why is it so hard to measure the chatter AND see where it's coming from?
Also posted in: Social media | Tagged: | | | | |
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Taking the bounce out of bounce rates – part #1

By liamking | Published: June 7, 2009
Do you know which pages your visitors first see when they come to your website (other than your homepage of course)? And do you know how many of those lovely visitors actually stick around long enough to do anything? In my experience many web teams and managers don’t really know the answers to these important questions. And [...]
Also posted in: User experience and design | Tagged: | | |
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They’re under starter’s orders… and they’re off

By liamking | Published: March 29, 2009
Hello. After months of threatening to launch our own blog, we’re finally up and running. We’re a bunch of web professionals [squad list coming soon] who know a thing or two about running websites. And we think it’s time to share some of our experiences and insights with a wider audience. “Another blog – just what the [...]
Also posted in: Managing web teams & content owners, Role of web in an organisation, Social media, Techy stuff, User experience and design, Web content, Web projects, Web standards & accessibility | Tagged: |
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